WPP’s Diginar app is the new way to access WPP BrandZ’s reports and insights on brands from around the world from the comfort of your own phone or tablet. The Diginar app is being released to support the virtual conference produced by WPP BrandZ in association with the World Retail Conference.
As the unprecedented global health crisis has caused many events around the world to be cancelled, Diginar brings leading retail analysts and retail leaders together to present you their insights into how the current global situation has changed the retail landscape worldwide. You’ll also learn how retailers have stepped up to the challenge of supporting customers and adapting to very difficult market and logistical challenges.
As an added bonus you will get unprecedented access to three years’ worth of interviews with leading figures in the world of retail all interviewed by David Roth, CEO of WPP’s The Store and Chairman of BrandZ.
With Diginar’s intuitive touch interface you can revisit the Retail Global Brands Top75 Countdown conference and explore in more detail reports, interviews and documentaries. Examine the BrandZ Top75 Global Retail Brands report in full and visit the data room to explore the performance of brands over the last three years.
Tap your finger on the floor in the virtual space you wish to move to, and you will automatically travel in that direction. Tap and drag to look around each room as you move or stand in a room. Once you have explored the content of a room go to the top left-hand menu button and see the range of conference locations available to explore. Tap on the black arrow to go to that location. The menu is accessible at any time.
Use the point and tap interface to explore over 10 beautifully designed conference areas that are full of displays and videos. To play a video or look at a series of information panels is easy. Walk up to the screen and tap on the screen and watch or follow the series of panels on the wall. Use the back button to move back from the video or Information panels and continue exploring.
The rooms available to explore are:
Diginar is available for iPhone and iPad.